1in5
employees worldwide report symptoms of burnout.
McKinsey Health Institute, 2025Mindset changes everything.
Introducing MindsetOS
The mindset development platform
for organisations where people & performance matter.
Cyber Essentials certifiedPrivate by design
The problem.That voice can hold us back. Or worse, it can lead to burnout.
AI disruption is accelerating the problem. Organisations aren't prepared.
- UK jobs in roles highly exposed to AIIMF, 2024~70%
- Jobs exposed to AI worldwideIMF, 202440%
- Workers' core skills changing by 2030WEF, 202539%
The solution.Blending mindset psychology with on‑demand AI coaching to enable people to perform in the moments that matter.
All built on leadership psychologist Ed Cornfield's MindsetOS® framework.
Designed to help people upgrade the way they think and respond.
Available on mobile & desktop
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How it works.01 · Map
Map your mind
Answer a series of questions to map the seven MindsetOS® mindsets into a personalised report, building awareness and signposts for growth.
02 · Coach
Personalised coaching
On‑demand, executive‑level AI coaching. It works with you based on your map, goals and context. Available 24/7.
03 · Insights
Team insights
Clarity for every team leader. Team mindset reports show where each team thrives, where it's under pressure, and the next steps to unlock healthy high performance.
Surviving
Striving
Driving
ExploringThrivingInspiringFlowingOur proprietary MindsetOS® framework underpins every single interaction
Organisational & Team InsightSee how your organisation is really doing, team by team.
- Team mindset maps. How each team thinks, performs and responds to pressure, and where to focus next.
- Usage insight. Adoption, coaching activity and engagement across the organisation.
- Private by design. All data is aggregated and anonymised, so individuals are protected.
48Members
85%Assessed
75%Used coach
62%Active (7d)
Coaching sessions per week
What people work on with the coach, and what it builds for the business.
1
Confidence
and self-worth
39% of people raise it
BuildsHigher resilience
People who back themselves recover faster and perform under pressure.
2
Focus
and procrastination
33% of people raise it
BuildsBetter business outcomes
Less procrastination, more time on the work that moves the numbers.
3
Leadership
leading a team
29% of people raise it
BuildsHigher engagement, lower churn
Managers drive 70% of team engagement (Gallup). Better leaders keep their people.
From 650+ anonymised coaching conversations with 195 people. Most raise more than one theme.
Our clients tell us it's a problem worth solving.What sets this apart from other AI engines is the coaching approach … It challenges existing ways of thinking and suggests alternative perspectives rather than simply providing answers.
MindsetOS is a valuable resource for my team, giving them access to coaching that’s so often reserved for only the most senior positions.
Thanks to MindsetOS I have some new daily routines that have helped me become a better version of myself.
92NPSfrom our users
A founding team that's lived both halves of the problem.
Jake Hewlett
The business perspective.
Co-founder & CEO
15+ years building and leading teams. Head of Industry at Google, MD at Dentsu and Tambo, which he led to a successful exit. Experienced the impact of coaching first hand, but was frustrated it couldn't scale beyond the executive tier.
Ed Cornfield
The human perspective.
Co-founder, coach & psychologist
15+ years coaching leaders, elite athletes and teams at Lego, WPP, Google, Dyson and more. Created the MindsetOS® framework and wants it to impact as many people as possible in the moments that matter.
Take a 3-minute tour.
Click through the mindset map, the AI coach and team insights, then try the coach for yourself.
Start the tour
Questions, or want to see it with your teams? jake@themindsetos.com