mindsetOS
For leaders rethinking performance.
The case for investing in mindset

Performance culture needs to change. It starts with mindset.

Burnout and disengagement are the baseline. Your best people are running on fumes, or quietly deciding to leave. Coaching is the proven fix, but it has only ever reached the senior few. That just changed.

MindsetOS is the on-demand AI coaching platform that scales mindset development across entire teams. The practical path to healthy high performance, from the ground up.

Surviving
Striving
Driving
Exploring
Thriving
Inspiring
Flowing

Move from surviving to flowing. The MindsetOS™ framework.

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01.

Today's solutions simply aren't working.

Burnout, disengagement and attrition are not side effects to be managed. They are the output of the current system. Performance culture, as it stands, is producing the opposite of performance. The numbers are already on your P&L.

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79%
Of UK employees have experienced burnout. 48% in the last year alone.
91% faced high or extreme stress this past year. Burnout is now the modal experience of the modern workforce.
Mental Health UK, Burnout Report 2026
27%
Only 27% of managers are engaged. Yet managers drive 70% of employee engagement.
The engagement problem is a management problem. The people responsible for culture are burning out first. This is a structural failure, not a motivation gap.
Gallup, State of the Global Workplace 2026
$10T
Lost to global disengagement every year. 9% of global GDP.
Only 20% of employees worldwide are engaged, the lowest Gallup has recorded. The first two-year drop in its history, at the greatest economic cost ever measured.
Gallup, State of the Global Workplace 2026
Traditional training resources are no longer enough.
02.

Mindset is the lever. Personality is not.

Traditional psychometrics tell people who they already are. Useful as a snapshot. Not useful for change. Mindset changes how you think, feel and act.

Mindset
Changes what you do
Personality
Describes who you are
03.

What focusing on mindset unlocks.

A change in mindset across your team drives long-term business outcomes. A healthy high-performance culture with empowered people.

Better people
Resilience, self-awareness, connection, authenticity. People show up better, to themselves and to the work.
Better teams
Collaborative, adaptive, psychologically safe. Less conflict, more clarity, stronger performance under pressure. Change others notice immediately.
Better business
Higher engagement, retention and NPS. Stronger succession readiness. A healthy high-performance culture, built from the ground up.
04.

Coaching is how mindset moves. And the ROI case is already made.

Coaching works because it shifts mindset. When people move out of surviving and striving, into thriving and flowing, the symptoms of burnout recede and the drivers of performance take their place. Same lever, two results, both on your P&L.

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5-7×
Average ROI on coaching investment. 86% of organisations recoup or exceed their investment.
The headline CFO number, backed by ICF and PwC and reinforced across every major 2024-2026 analysis. Coaching pays for itself, then keeps paying.
ICF/PwC, cited in ICF 2026
22% → 88%
Training alone: 22% productivity gain. Training plus coaching: 88%. A four-fold multiplier.
The single most compelling datapoint on why coaching is not an add-on. It is the force multiplier that makes the rest of your L&D spend actually land.
Forbes 2023, cited in 2026 sources
83%
Organisations with strong coaching cultures report revenue 83% above their industry average.
Coaching moves from cost centre to revenue driver when the culture takes hold. The top-line number that changes the conversation.
ICF Human Capital Institute report, cited 2026
Coaching has always been limited to the senior few. Cost has kept it out of reach for everyone else. That's what AI is changing.
05.

It starts with the individual.

Performance culture does not change from the top down. It changes one person at a time. When coaching is available to everyone, on demand, in the flow of work, the whole business shifts. The market is moving fast in this direction.

$5.48B → $14.82B
Move now, or fall behind.
Global AI coaching market, 2025 to 2030. 22.3% CAGR. The fastest-growing part of the workforce development market, and the economics of coaching at scale are already here.
Business Research Company, 2026
Coaching at all levels, not just the very top. Ready when you are.
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06.

Built by people who understand the problem.

Two founders, two careers experiencing the same problem from different sides. A problem they have built MindsetOS to solve.

Jake Hewlett
Jake Hewlett
Co-founder & CEO

Former Head of Industry at Google and Chief Growth Officer at dentsu. 15+ years leading teams across demanding commercial environments. Saw coaching change performance for the few who got it, and felt the cost wall that kept it from everyone else.

Ed Cornfield
Ed Cornfield
Co-founder & Executive Coach

Performance Psychologist and former people leader, with 20+ years coaching leaders and elite athletes. Developed the MindsetOS™ framework after seeing transformational mindset shifts in his clients, but frustrated by only being able to reach a handful of people in the moments that matter.

Let's talk
If the numbers resonate, let's have a conversation about what this could look like for your team.
Jake on LinkedIn themindsetos.com