The case for investing in mindset

Performance culture needs to change. It starts with mindset.

Burnout and disengagement are the baseline. Your best people are running on fumes, or quietly deciding to leave. Coaching is the proven fix, but it has only ever reached the senior few. That just changed.

MindsetOS is the on-demand AI coaching platform that scales mindset development across entire teams. The practical path to healthy high performance, from the ground up.

Surviving

Striving

Driving

Exploring

Thriving

Inspiring

Flowing

Move from surviving to flowing. The MindsetOS™ framework.

79%

of UK employees have experienced burnout

80%

of the global workforce is not engaged

5-7×

average ROI on coaching investment

01.

Today's solutions simply aren't working.

Burnout, disengagement and attrition are not side effects to be managed. They are the output of the current system. Performance culture, as it stands, is producing the opposite of performance. The numbers are already on your P&L.

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79%

Of UK employees have experienced burnout. 48% in the last year alone.

91% faced high or extreme stress this past year. Burnout is now the modal experience of the modern workforce.

Mental Health UK, Burnout Report 2026

27%

Only 27% of managers are engaged. Yet managers drive 70% of employee engagement.

The engagement problem is a management problem. The people responsible for culture are burning out first. This is a structural failure, not a motivation gap.

Gallup, State of the Global Workplace 2026

$10T

Lost to global disengagement every year. 9% of global GDP.

Only 20% of employees worldwide are engaged, the lowest Gallup has recorded. The first two-year drop in its history, at the greatest economic cost ever measured.

Gallup, State of the Global Workplace 2026

Traditional employee training and resources were built for a problem smaller than this. The data says they are not keeping up.

02.

Mindset is the lever. Personality is not.

Traditional psychometrics tell people who they already are. Useful as a snapshot. Not useful for change. For anyone past 25, mindset is the one development lever the longitudinal evidence supports.

Personality

Plateaus at 25

Mindset

Trainable at any age

03.

Coaching is how mindset moves. And the ROI case is already made.

Coaching works because it shifts mindset. When people move out of surviving and striving, into thriving and flowing, the symptoms of burnout recede and the drivers of performance take their place. Same lever, two results, both on your P&L.

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5-7×

Average ROI on coaching investment. 86% of organisations recoup or exceed their investment.

The headline CFO number, backed by ICF and PwC and reinforced across every major 2024-2026 analysis. Coaching pays for itself, then keeps paying.

ICF/PwC, cited in ICF 2026

22% → 88%

Training alone: 22% productivity gain. Training plus coaching: 88%. A four-fold multiplier.

The single most compelling datapoint on why coaching is not an add-on. It is the force multiplier that makes the rest of your L&D spend actually land.

Forbes 2023, cited in 2026 sources

83%

Organisations with strong coaching cultures report revenue 83% above their industry average.

Coaching moves from cost centre to revenue driver when the culture takes hold. The top-line number that changes the conversation.

ICF Human Capital Institute report, cited 2026

But coaching has always worked for the senior few. Cost has kept it out of reach for everyone else. That is the structural limit. And that is what is changing.

Let's talk

If the numbers resonate, let's have a conversation about what this could look like for your team.

Jake on LinkedIn themindsetos.com

04.

What focusing on mindset unlocks.

A change in mindset across your team drives long-term business outcomes. A healthy high-performance culture with empowered people.

Better people

Resilience, self-awareness, connection, authenticity. People show up better, to themselves and to the work.

Better teams

Collaborative, adaptive, psychologically safe. Less conflict, more clarity, stronger performance under pressure. Change others notice immediately.

Better business

Higher engagement, retention and NPS. Stronger succession readiness. A healthy high-performance culture, built from the ground up.

05.

Built by people who understand the problem.

Two founders, two careers experiencing the same problem from different sides. A problem they have built MindsetOS to solve.

Jake Hewlett

Co-founder & CEO

Former Head of Industry at Google and Chief Growth Officer at dentsu. 15+ years leading teams across demanding commercial environments. Saw first-hand the impact of coaching on performance, but cost prevented him from scaling it to everyone in the team.

Ed Cornfield

Co-founder & Executive Coach

Former global people leader at TUI, now Performance Psychologist with 20+ years coaching leaders and elite athletes. Built the MindsetOS™ framework after seeing transformational mindset shifts in his clients, but frustrated by only being able to reach a handful of people in the moments that matter.

06.

The opportunity is from the ground up.

Performance culture does not change from the top down. It changes when coaching becomes available for everyone, on demand, in the flow of work. Businesses globally are already leaning in. Three shifts are making it possible, and MindsetOS is built on all three.

$5.48B → $14.82B

Global AI career coach market, 2025 to 2030. 22.3% CAGR.

The category is not theoretical. It is the fastest-growing part of the workforce development market, and the one the major analyst houses are tracking most closely. The economics of coaching at scale are already here.

Business Research Company, 2026

Mental fitness as a core skill.

Workplace wellbeing is being reframed in 2026 reporting as mental fitness, positioned alongside leadership and technical training. MindsetOS is built in this language, not therapy or legacy wellbeing framing.

AI coaching, first-line support.

AI-powered coaching is now widely recognised as a first-line intervention in 2026 wellbeing analyses. The category has moved from novelty to legitimacy. The question is no longer if, but which platform.

Embedded in the flow of work.

The clear product direction across the category is integration into Slack, Teams and calendars. MindsetOS is being built to sit where your team already is, not to pull them into another tab they ignore.

Coaching at all levels, not just the very top. Ready when you are.

Let's talk

Reach out to get started with your team.

Connect with Jake Connect with Ed Visit themindsetos.com